What a Facebook business page is good for
It costs nothing, takes ten minutes to set up and you can post a photo from the ute. Past customers can follow you, share you and send you a message.
For word of mouth in a local area, that is worth having. Keep it.
Where a Facebook page falls short
Search Google for “plumber Norwood” and look at what comes up. Business Profiles on the map and websites fill the page. A Facebook page rarely ranks for a trade and a suburb.
Some customers do not use Facebook, or will not log in to see a page. Your posts slide down the page as you add new ones, so the job someone wants to see is hard to find. And the page lives on Facebook’s terms: if the account gets locked, the page goes with it.
What a website does
Each job you want more of gets a page that says what you do, where, and how to ring you. Google can read that and show it to someone searching for exactly that job.
Your licence number, insurer and service areas sit where people look for them. The phone number is one tap away on every screen.
How the two work together
Put your website on your Facebook page and your Google Business Profile. Post finished jobs on Facebook, and add the best ones to the website gallery.
The Facebook page keeps past customers thinking of you. The website brings in the ones who have never heard of you.
What a website costs
My Basic build is $990 and $99 a month, which covers hosting and two changes a month by text. You can spread the build over twelve months with nothing up front.